Paradigm

For TCC’s annual dance concert, the project commenced with a bold hip-hop concept. However, during our review, the dance instructor suggested expanding the design to encompass all four featured styles: Jazz, Modern, Hip-Hop, and Ballet. This insightful suggestion paved the way for a new direction—a multi-poster campaign that showcased each style with its own featured dancer and visual identity. By creating dedicated posters, each genre was given the opportunity to shine individually while still contributing to a cohesive and unified system for the event. The final series of posters was dynamic, expressive, and well-received, effectively elevating the concert’s presence and capturing the full spectrum of movement and artistry displayed in the performance.