Parkland

During my time at Parkland Hospital, I had the opportunity to lead creative direction on several major city‑wide campaigns, including the launch of the new WISH Building Labor & Delivery center and the Diabetes awareness initiative, where I created the slogan “DiaBeatIt.” From billboards and posters to full bus and DART train wraps across Dallas, these projects allowed me to develop impactful visual storytelling at scale and reinforced my passion for purpose‑driven design.