Showroom Tour Booklet

After the Haworth Philadelphia showroom completed its renovation and professional photography, the team saw an opportunity to create their first showroom tour booklet—similar to those I’ve developed for other locations. They wanted a piece that showcased the refreshed space while clearly labeling each product and highlighting the materials used throughout. To establish a clean, retail‑inspired visual language, I drew from Crate & Barrel’s presentation style, adapting their spacious layouts, product callouts, and photography‑driven structure to align with our brand. The final booklet delivered a modern, easy‑to‑navigate experience and has been enthusiastically received by Philadelphia design firms, quickly becoming a valuable resource for presenting the new showroom.