SMU

One of my initial projects at Haworth established the benchmark for my creative strategy. Just weeks into the role, I crafted a proposal that included a distinctive leave-behind booklet designed to leave a lasting impression. To capture an authentic cover image, I personally visited the SMU campus and photographed the Mustang statue using my iPhone, with the right lighting and perspective. When our sales team presented the book, SMU immediately recognized the unique shot and appreciated the personal touch. This effort ultimately paid off, and we secured the project.