Texas Tech RFP

For our third collaboration with the local dealer in Lubbock, I led the creative direction for a specialized, one‑off proposal developed for Gensler and Texas Tech. This project required a custom approach that blended both digital and print components into a cohesive, visually compelling package. From concept through execution, I shaped the design strategy, narrative flow, and final presentation to ensure the proposal reflected the sophistication and precision expected by both firms.